Privacy policy

Last updated: July 24, 2026

Last updated: July 24, 2026

Neon Theorem operates this online store and website, including all related information, content, features, tools, products, marketing communications, and services in order to provide customers with a curated shopping experience (collectively, the “Services”).

Neon Theorem is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how Neon Theorem (“Neon Theorem,” “we,” “us,” or “our”) collects, uses, stores, and discloses personal information when you visit or use the Services, make a purchase or other transaction, subscribe to email or text message marketing, interact with our advertising, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, use, processing, or disclosure of personal information, this Privacy Policy controls.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood the practices described in this Privacy Policy.

Personal Information We Collect or Process

“Personal information” means information that identifies, relates to, describes, or can reasonably be linked to an individual or household. Personal information does not include information that has been anonymized or de-identified so that it cannot reasonably identify or be linked to an individual.

Depending on how you interact with the Services, where you live, and applicable law, we may collect or process the following categories of personal information:

Contact Information

This may include:

  • Name.

  • Email address.

  • Telephone number.

  • Billing address.

  • Shipping address.

  • Country, state, province, city, and postal code.

Account Information

This may include:

  • Username or account identifier.

  • Password or authentication credentials.

  • Account preferences.

  • Saved addresses.

  • Communication preferences.

  • Account settings.

Order and Transaction Information

This may include:

  • Products viewed.

  • Products added to a cart or wishlist.

  • Products purchased.

  • Order history.

  • Returns, exchanges, cancellations, and refunds.

  • Discount codes used.

  • Shipping information.

  • Order status.

  • Transaction details.

Payment Information

Payments are generally processed by Shopify and third-party payment providers.

Depending on the payment method used, payment providers may process information such as:

  • Credit or debit card information.

  • Billing information.

  • Payment account information.

  • Payment method.

  • Payment authorization.

  • Payment confirmation.

  • Fraud-prevention information.

Neon Theorem does not necessarily receive or store complete payment card numbers.

Device and Technical Information

This may include:

  • IP address.

  • Browser type.

  • Device type.

  • Operating system.

  • Network connection.

  • Cookie identifiers.

  • Advertising identifiers.

  • Device identifiers.

  • Approximate location derived from an IP address.

  • Referring website or source.

Website and Usage Information

This may include:

  • Pages visited.

  • Products viewed.

  • Search activity.

  • Links clicked.

  • Time and date of visits.

  • Interaction with the Services.

  • Cart activity.

  • Checkout activity.

  • Marketing attribution information.

  • Responses to advertisements.

Marketing and Messaging Information

This may include:

  • Email address.

  • Mobile telephone number.

  • Email marketing subscription status.

  • SMS or MMS marketing subscription status.

  • Date, time, source, and method of consent.

  • Consent language displayed when you subscribed.

  • IP address or other technical data associated with consent.

  • Messages sent to or received from you.

  • Email opens and clicks.

  • SMS delivery, click, response, and opt-out information.

  • Marketing preferences.

  • Suppression and unsubscribe records.

  • Abandoned cart or browsing activity, where permitted by law.

Communications With Us

This may include information you provide when you:

  • Contact customer support.

  • Send an email or text message.

  • Submit a form.

  • Leave a review.

  • Participate in a survey.

  • Communicate with us through social media.

  • Request a return, exchange, refund, or other assistance.

Information You Make Public

If you submit a product review, social media post, comment, photograph, video, or other content for public display, that information may be visible to other individuals.

Sources of Personal Information

We may collect personal information from the following sources:

Directly From You

For example, when you:

  • Visit or use the Services.

  • Create an account.

  • Place an order.

  • Subscribe to email marketing.

  • Subscribe to SMS or MMS marketing.

  • Complete a form.

  • Contact us.

  • Submit a review.

  • Participate in a promotion.

Automatically Through the Services

We may collect information automatically through:

  • Cookies.

  • Pixels.

  • Tags.

  • Software development kits.

  • Local storage.

  • Server logs.

  • Similar tracking technologies.

From Shopify and Service Providers

We may receive information from Shopify and vendors that provide services such as:

  • Website hosting.

  • Ecommerce functionality.

  • Payment processing.

  • Fraud prevention.

  • Order fulfillment.

  • Shipping.

  • Analytics.

  • Email delivery.

  • SMS and MMS delivery.

  • Customer support.

  • Advertising.

  • Reviews.

  • Cloud storage.

From Advertising and Business Partners

We may receive information from advertising platforms, social media platforms, analytics providers, affiliates, and other partners when permitted by law.

How We Use Personal Information

We may use personal information for the following purposes:

Providing and Managing the Services

We may use personal information to:

  • Process payments.

  • Process and fulfill orders.

  • Confirm purchases.

  • Arrange shipping.

  • Provide order updates.

  • Manage accounts.

  • Process returns, exchanges, and refunds.

  • Provide customer support.

  • Save preferences.

  • Recommend products.

  • Maintain wishlists or carts.

  • Provide requested features.

  • Improve the shopping experience.

Email Marketing

Where you have subscribed or where otherwise permitted by applicable law, we may use your email address and related information to send:

  • Product announcements.

  • New releases.

  • Promotional offers.

  • Brand updates.

  • Newsletters.

  • Restock notices.

  • Abandoned cart or browsing reminders.

  • Requests for reviews.

  • Other marketing communications.

Marketing emails will include a method to unsubscribe.

You may opt out of promotional email communications at any time by selecting the unsubscribe link included in the email or by contacting us at support@neontheorem.com.

After you unsubscribe, we may retain your email address on a suppression list so that we can honor your request. Opting out of promotional emails does not prevent us from sending transactional or service-related messages, including order confirmations, shipping notifications, security notices, or responses to customer support requests.

SMS and MMS Marketing

If you expressly subscribe to Neon Theorem’s mobile messaging program, we may use your telephone number and related information to send recurring SMS or MMS messages.

These messages may include:

  • Product releases.

  • Promotional offers.

  • Restock notifications.

  • Brand announcements.

  • Personalized product recommendations.

  • Abandoned cart reminders.

  • Checkout reminders.

  • Requests for reviews.

  • Other marketing or promotional content.

Messages may be sent using automated technology.

Consent to receive marketing text messages is not a condition of purchasing any product or service.

Message frequency varies. Message and data rates may apply according to your mobile service plan.

You may opt out at any time by replying STOP to a marketing text message. You may also revoke consent through another reasonable method, including by contacting us at support@neontheorem.com and clearly requesting removal from SMS marketing.

After an opt-out request, we may send one final message confirming that the request was processed. You may reply HELP for assistance.

Opting out of marketing text messages does not necessarily prevent us from sending non-marketing communications that are necessary to complete or service an order, when permitted by law.

Additional terms governing the mobile messaging program are provided in our SMS Terms and Conditions.

Advertising and Personalization

We may use personal information to:

  • Present advertisements.

  • Measure advertising performance.

  • Understand how customers find the Services.

  • Create or measure advertising audiences.

  • Personalize content or recommendations.

  • Show advertisements based on products viewed, purchased, or added to a cart.

  • Prevent repeatedly showing irrelevant advertising.

  • Attribute sales or website visits to advertising campaigns.

Depending on your location, certain advertising activities may be considered the “sale,” “sharing,” or processing of personal information for targeted advertising under applicable law.

Analytics and Improvement

We may use personal information to:

  • Analyze website performance.

  • Understand customer behavior.

  • Improve navigation.

  • Improve product pages.

  • Diagnose technical problems.

  • Test features.

  • Measure marketing performance.

  • Develop new products and Services.

  • Improve customer service.

Security and Fraud Prevention

We may use personal information to:

  • Authenticate accounts.

  • Protect customer information.

  • Detect fraudulent transactions.

  • Investigate suspicious activity.

  • Prevent unauthorized access.

  • Protect the Services.

  • Protect our customers, business, and partners.

  • Enforce our policies and agreements.

You are responsible for maintaining the confidentiality of your account credentials and should not share passwords or authentication details with others.

Legal and Compliance Purposes

We may use personal information to:

  • Comply with applicable laws.

  • Respond to lawful requests.

  • Respond to subpoenas, warrants, court orders, or government inquiries.

  • Establish, exercise, or defend legal claims.

  • Investigate disputes.

  • Enforce our Terms of Service and policies.

  • Maintain records required by law.

  • Maintain evidence of marketing consent and opt-out requests.

How We Disclose Personal Information

We may disclose personal information when reasonably necessary for the purposes described in this Privacy Policy.

Shopify

We disclose information to Shopify, which hosts and supports the Services and processes personal information as described in Shopify’s own privacy notices.

Service Providers

We may disclose information to vendors that provide services on our behalf, including:

  • Payment processing.

  • Fraud prevention.

  • Website hosting.

  • Data storage.

  • Analytics.

  • Order fulfillment.

  • Printing.

  • Shipping.

  • Customer support.

  • Email marketing.

  • SMS and MMS delivery.

  • Reviews.

  • Advertising measurement.

  • Technical support.

These providers may process personal information only as necessary to provide services to us or as otherwise permitted by their agreements and applicable law.

Advertising and Marketing Partners

We may disclose certain website, device, usage, purchasing, or advertising information to advertising and marketing partners to measure campaigns, provide advertising, and personalize marketing.

Depending on applicable law, this activity may be considered a sale, sharing, or use for targeted advertising.

Mobile Information and SMS Consent

We do not sell or share mobile telephone numbers, SMS opt-in data, or SMS consent records with third parties or affiliates for their own marketing or promotional purposes.

We may disclose mobile information to service providers and subcontractors that help us operate the mobile messaging program, including messaging platforms, telecommunications providers, customer support providers, and technology vendors.

Text messaging originator opt-in data and consent will not be shared with third parties for their own unrelated marketing purposes.

At Your Direction or With Your Consent

We may disclose information when you direct us to do so, request a service involving another provider, use a third-party integration, interact with a social media feature, or otherwise consent to the disclosure.

Business Transactions

We may disclose personal information in connection with a potential or completed merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or other business transaction.

Legal and Safety Reasons

We may disclose personal information when we reasonably believe disclosure is necessary to:

  • Comply with law.

  • Respond to legal process.

  • Protect rights or property.

  • Prevent fraud.

  • Protect personal safety.

  • Investigate illegal or harmful activity.

  • Enforce our agreements or policies.

Cookies and Similar Technologies

We and our service providers may use cookies and similar technologies to:

  • Operate the website.

  • Remember preferences.

  • Maintain carts and sessions.

  • Understand website usage.

  • Analyze performance.

  • Prevent fraud.

  • Measure advertising.

  • Personalize content.

  • Deliver targeted advertising where permitted.

You may be able to manage cookies through your browser settings or through the privacy and cookie controls available on our website.

Blocking certain cookies may affect the availability or operation of some features.

Where required by law, we will request consent before using non-essential cookies or similar technologies.

Relationship With Shopify

The Services are hosted by Shopify.

Shopify collects and processes personal information about your access to and use of the Services to operate, secure, support, personalize, and improve Shopify’s services.

Information submitted through the Services may be transmitted to and processed by Shopify and other service providers in countries outside your place of residence.

Shopify may also process information from your interactions with our store, other merchants, and Shopify to provide enhanced features and services. In those circumstances, Shopify may be independently responsible for certain processing activities.

More information about Shopify’s privacy practices and available privacy rights can be found through Shopify’s Consumer Privacy Policy and Privacy Portal.

Third-Party Websites and Services

The Services may contain links to websites, applications, or online platforms operated by third parties.

We do not control and are not responsible for the privacy, security, accuracy, or practices of unaffiliated third parties. You should review the privacy policies and terms of any third-party service before providing information.

The inclusion of a link does not necessarily imply endorsement.

Children’s Privacy

The Services and our marketing programs are not directed to children.

We do not knowingly collect personal information from children under the age at which parental consent is required in their jurisdiction.

If you are a parent or legal guardian and believe that a child has provided personal information to us, contact us at support@neontheorem.com so that we can investigate and, where appropriate, delete the information.

We do not knowingly sell or share personal information of individuals under 16 years of age as those terms are defined by applicable law.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Do not send sensitive or confidential information through unsecured communication channels.

Retention of Personal Information

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Provide the Services.

  • Fulfill orders.

  • Maintain accounts.

  • Resolve disputes.

  • Prevent fraud.

  • Enforce agreements.

  • Comply with tax, accounting, and legal obligations.

  • Document marketing consent.

  • Document unsubscribe and opt-out requests.

  • Maintain suppression lists.

The retention period depends on the type of information, the purpose for which it was collected, legal obligations, and operational requirements.

When personal information is no longer reasonably necessary, we may delete, anonymize, or de-identify it, subject to applicable law.

Your Rights and Choices

Depending on your location and applicable law, you may have some or all of the following rights:

Right to Access or Know

You may have the right to request information about the personal information we collect, use, disclose, sell, or share.

Right to Delete

You may have the right to request deletion of personal information, subject to legal exceptions.

Right to Correct

You may have the right to request correction of inaccurate personal information.

Right to Data Portability

You may have the right to receive a portable copy of certain personal information.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

You may have the right to opt out of the sale or sharing of personal information or its use for targeted advertising.

Where available, you may exercise this right through the Privacy Choices link in our website footer or by contacting us.

Where required by applicable law, we recognize qualifying Global Privacy Control signals as an opt-out request for the browser or device sending the signal.

Right to Appeal

Residents of certain jurisdictions may have the right to appeal a decision regarding a privacy request.

Email Marketing Choices

You may unsubscribe from promotional emails by using the unsubscribe link included in the email.

SMS and MMS Marketing Choices

You may unsubscribe from promotional text messages by replying STOP or by contacting support@neontheorem.com.

Cookie Choices

You may manage certain cookies through our website privacy controls or your browser settings.

These rights are not absolute and may apply only in certain circumstances. We may deny or limit a request where permitted by law.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

Exercising Your Privacy Rights

You may submit a privacy request by contacting us at support@neontheorem.com or through the privacy request method made available on our website.

We may need to verify your identity before processing a request.

Where permitted by law, you may appoint an authorized agent. We may request evidence of the agent’s authority and may still need to verify your identity directly.

We will respond within the timeframe required by applicable law.

Complaints

If you have a complaint about our handling of personal information, contact us using the details below.

Depending on where you live, you may have the right to appeal our response or submit a complaint to a local data protection authority.

International Transfers

We and our service providers may transfer, store, and process personal information outside the country in which you live.

When required, we rely on recognized transfer mechanisms, contractual protections, adequacy decisions, or other lawful safeguards for international transfers.

For transfers from the European Economic Area or United Kingdom, these safeguards may include applicable Standard Contractual Clauses or equivalent mechanisms.

Legal Bases for Processing

If you are located in the European Economic Area, United Kingdom, or another jurisdiction that requires a legal basis for processing, we may process personal information based on:

  • Performance of a contract.

  • Compliance with legal obligations.

  • Our legitimate interests.

  • Your consent.

  • Protection of vital interests.

  • Establishment, exercise, or defense of legal claims.

Where processing is based on consent, you may withdraw consent at any time. Withdrawal does not affect the lawfulness of processing that occurred before withdrawal.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to:

  • Our practices.

  • The Services.

  • Technology.

  • Service providers.

  • Legal requirements.

  • Operational needs.

We will post the updated Privacy Policy on the website, revise the “Last updated” date, and provide additional notice where required.

Contact Us

For questions, privacy requests, complaints, or requests relating to email or SMS marketing, contact us at:

Neon Theorem
39 Vail Avenue
Angel Fire, NM 87710
United States

Email: support@neontheorem.com

Neon Theorem is operated by J4 LLC.